A campaign without the travel
A seasonal campaign is the most expensive shoot a fashion brand does: location scouting, travel, a model or two for several days, a photographer, stylist, hair and make-up, and weeks of editing. For a small label or an online store, that budget often decides whether the season gets a proper lookbook at all.
An AI fashion photoshoot keeps the creative part, choosing the model, the place, the light and the styling, and drops the logistics. You still decide every look; the garments are your real products from your product photos.
What you can make
- Lookbook spreads. Editorial pages with your collection name and copy around the looks.
- Homepage and collection banners. Wide hero images of the season in one consistent setting.
- Ad creatives. Variants of the same look in different crops, poses and backgrounds for testing.
- Social content. Vertical 9:16 images of each look for Stories, Reels covers and TikTok.
- Line sheets for wholesale. Clean on-model images of every style for buyers and stockists.
One model, one light, one story
What makes a lookbook feel like a lookbook is continuity: the same face, the same location and the same light from the first page to the last. Write a fixed brief and reuse it, and always upload the previous approved look as the reference for the next. For strict face matching across 20 or more looks, use the identity-consistency tool.
Vary only what a real shoot would vary: pose, framing, the angle of the light as the day moves on, and the styling of the outfit.
Time and budget
Each image usually arrives in under a minute. A 20-look lookbook with two or three takes per look is 40 to 60 images, an afternoon of work including selection. That fits in Starter or Pro; brands producing several campaigns and full catalogs use Studio for unlimited 2K images and 4K files for print.
Being transparent about AI imagery
The garments are real; the model and location are generated. Many brands say so in the lookbook credits, and some markets and platforms expect a disclosure for AI-generated people in advertising. Keep your product pages honest with at least one real photo of each garment, and use the campaign images for mood and styling.
Plan an AI photoshoot like a real one
- 1
Write the brief
Decide the model (age, look, hair), the location, the time of day and the mood. Write it as one sentence you will reuse for every look.
- 2
Generate the first look
Upload the first garment with the brief. Iterate until model, light and location are right; this image becomes the reference.
- 3
Shoot the rest of the collection
Upload each next garment together with the reference image: same model, same location, new outfit and pose.
- 4
Lay out the lookbook
Use the lookbook layout tool for editorial spreads, then crop the best looks for banners, ads and social.
Plans and what you get
Paid plans only. One generated image uses one credit, whatever the garment or the background.
- Starter $19/mo · 50 images
- Pro $79/mo · 200 images
- Or a one-time $29 pack: 30 photos, no subscription
- Commercial rights
- Cancel anytime